Slide™ Cat Litter

Considering Shawn’s love for animals (both real and imagined) it’s no wonder ARM & HAMMER™ tapped him to launch SLIDE – the revolutionary cat litter that doesn’t stick to the litter box. It was A&H's largest and most successful cat litter launch in years, surpassing projected sales goals by over 35%. Created at PureRED


Social Contests & Posts

Other online content included boomerangs, social posts and a contest allowing viewers to choose the next SLIDE™ commercial. 


Social Video Campaigns

Shawn wrote, edited and produced two social campaigns for SLIDE: "Hard/Easy" and "Amazing Cats." The resulting creative ran on Facebook and increased brand engagement by over 300%. That's 1200% in cat years!